(2024–2025): Why Observability Is Now Business Critical
The enterprise collaboration space has changed more in the past 24 months than it did in the previous decade. With Microsoft Teams skyrocketing to 320 million monthly active users and the enterprise video market surging to $21 billion, organizations are more reliant on digital communication than ever before. But with this reliance comes complexity—and risk.
This blog breaks down key trends from 2024 and 2025 and shows how forward-thinking IT and comms leaders are adapting with one essential capability: Observability.
Microsoft Teams and Webex: Dominating the Digital Workplace
Microsoft Teams is not just the market leader—it’s a digital backbone for over one million organizations. In 2024 alone, Teams logged 330 billion meeting minutes per day. Its mobile footprint also surged, with 75 million daily active mobile users. Meanwhile, Cisco Webex continues to hold a strong position with 8 billion calls monthly and a 92% customer repurchase rate.
The sheer volume of usage points to a critical truth: live and on-demand video isn’t just a feature. It’s the medium through which business gets done.
Kollective Insight: Kollective integrates natively with Microsoft Teams and Cisco Webex, ensuring that video experiences—from live broadcasts to everyday meetings—are visible, measurable, and flawless across your network.
Enterprise Video Is a $21B Market and Growing Fast
Video has become essential infrastructure. The global enterprise video market is expected to grow from $21 billion in 2024 to $55.5 billion by 2034. This growth is especially strong in BFSI, education, and hybrid enterprise environments.
The challenge? Video experiences are only as strong as the network and monitoring systems behind them.
Kollective Insight: Kollective’s platform delivers proactive stream and device health insights, helping IT teams identify issues before they disrupt critical communications.
IT Teams Are Overwhelmed by Complexity
From 24,000+ Android device models to rising hybrid work and cloud-first mandates, the monitoring burden on IT has never been higher. 53% of users abandon an app if it takes more than 3 seconds to load. Every second counts.
And it’s not just UX: 39% of IT and business leaders say their biggest transformation has been moving to cloud-first collaboration tools. Visibility is no longer optional.
Kollective Insight: With Kollective’s Collaboration Observability for Teams, IT can visualize QoE, latency, packet loss, and endpoint behavior—across meetings, rooms, devices, and networks.
Hybrid Work Is No Longer an Experiment
Today, 37% of organizations view hybrid work as their default model. IT is expected to ensure flawless collaboration experiences whether employees are at HQ, at home, or on mobile.
That means ensuring video quality, understanding device performance, and justifying investments in rooms and tech.
Kollective Insight: Kollective gives hybrid-ready enterprises the tools to monitor room utilization, stream quality, network paths, and user engagement across locations.
The Future Is Preventive Observability
Observability is evolving from dashboards to diagnostics to prevention. New technologies now correlate meeting data with network logs and endpoint analytics to pinpoint root causes in real time—and even automate issue resolution.
Kollective Insight: Our integration with Splunk delivers collaboration insights directly into existing observability stacks, enabling faster MTTR, better root cause analysis, and streamlined workflows for IT and security teams.
Conclusion: Visibility Is the New Uptime
The rise of enterprise video, the sprawl of collaboration tools, and the complexity of hybrid environments all lead to one conclusion: you can’t fix what you can’t see.
Organizations that embrace collaboration observability will have a competitive edge—ensuring every message is seen, heard, and felt.
Ready to see what you’ve been missing? Book a consultation with Kollective today to explore how we help global enterprises deliver flawless collaboration experiences across every user, device, and meeting.
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