Published in Streaming Media Magazine, October 2016 Issue
By Todd Johnson, Chairman and President of Kollective
It is time. It is time for companies who have not adopted enterprise video as a key form of communicating internally to do so. First, your employee base lives in a video world. The influence of consumer technologies has never been so profound. Video is everywhere in our digital world; it is how we consume news, how we update friends and family, how we interconnect.
The other big reason it is time for companies to embrace video is that it is now a solvable problem. Gone are the days of deploying caching hardware boxes to all of your offices. Video delivery across the network can be done more efficiently and successfully with software. The software-defined enterprise content delivery network (SD ECDN) is a timetested way to solve the video scalability problem in your enterprise. No need to buy additional hardware, for the solution can be deployed in a week on a global scale. Getting video to remote offices is really the power of the SD ECDN – no one is left out!
At Kollective we help over one hundred of the world’s most important brands use video to update employees on critical company news: to launch new products internally, to roll out new company initiatives, address competitive threats and to show how they are contributing to the creation of a better world. Video is the medium to build empathy and connection between people on a global basis, and to build a rapport between employees and executives. Video is compelling, it is everywhere and it is easier and more cost-effective than ever to “video enable” your enterprise.